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Intelliworks, InsideTrack combine CRM and Student Coaching

10/19/2007

CRM developer Intelliworks has partnered with InsideTrack to deliver a combined solution for student recruitment and retention.

InsideTrack provides "student coaching" services to higher ed, providing guidance services to students to help them manage their academic careers. The company's coaching system combines in person counseling and Web-based collaboration tools.

Intelliworks is the developer of Orion, a constituent relationship management system. It includes contact management, marketing, event management, and analytics capabilities designed specifically for colleges and universities.

Through the partnership, InsideTrack will use Orion to manage its recruitment and enrollment coaching services.

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About the author: Dave Nagel is the executive editor for 1105 Media's educational technology online publications and electronic newsletters. He can be reached at dnagel@1105media.com.

Have any additional questions? Want to share your story? Want to pass along a news tip? Contact Dave Nagel, executive editor, at dnagel@1105media.com.

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David Nagel, "Intelliworks, InsideTrack combine CRM and Student Coaching," Campus Technology, 10/19/2007, http://www.campustechnology.com/article.aspx?aid=52129

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