Click here to receive your FREE subscription to Campus Technology
News
Indiana Wesleyan Crosses CRM with Predictive Modeling
9/26/2007
Indiana Wesleyan University, Marion, IN, is deploying a CRM solution from Talisma (Talisma Multi-channel CRM for Higher Education) that will be coupled with Noel-Levitz' predictive modeling tool ForecastPlus to help sharpen its enrollment and recruiting efforts.The two technologies will be deployed in such a way as to help the university focus its efforts on recruiting prospects that are most likely to enroll and that are desirable to the university based on various criteria.
To this end, ForecastPlus will be used to process prospects and feed data about them--including 125 variables that can predict enrollment behavior--into the Talisma system directly. The Talisma CRM will then, according to the company, "segment the identified top prospects and automatically initiate communication plans targeted to prospective students and deliver personalized messages via e-mail, telephone, hard copy letter, and eventually SMS text messaging. Based on the resulting action or lack of action, prospects will continue to flow through the communication plan, and those that apply will ultimately be fed into the Datatel Colleague SIS."
Said Dave Pearson, assistant vice president of enrollment at Indiana Wesleyan, "Partnering with Noel-Levitz and Talisma, both of whom are benchmark leaders in enrollment programs, has allowed us to continue our tradition of excellence. The cutting-edge technologies that these organizations are able to provide will ultimately take IWU's enrollment management program to the next level."
Indiana Wesleyan University is a private institution that serves around 9,000 students total.
Read More:
About the author: Dave Nagel is the executive editor for 1105 Media's educational technology online publications and electronic newsletters. He can be reached at dnagel@1105media.com.
Have any additional questions? Want to share your story? Want to pass along a news tip? Contact Dave Nagel, executive editor, at dnagel@1105media.com.
Cite this Site
copy text (above) for proper citation
Recommended Reading
- Tufts Grants Rights for Mileage-Increasing Transportation Technology to Electric Truck
Tufts University has optioned rights to a technology that can recharge the batteries of any hybrid electric and electric-powered vehicle while it is driven. The Tufts-developed technology could increase by 20 percent to 70 percent the miles per gallon or total driving range performance of vehicles like the Honda Civic, Ford Escape, and Toyota Prius hybrids and the Tesla Motors and Phoenix Motorcars electric vehicles.
- U Florida and Cyntellect Collaborate to Unlock Mysteries of Cancer Stem Cells
The University of Florida has entered into a research agreement with life sciences company Cyntellect. The university's Interdisciplinary Center for Biotechnology Research will work with the company to focus on a variety of research areas including the purification and analysis of cancer stem cells (CSCs), rare cells believed to be directly involved in propagating cancers.
- George Mason U Receives Grant To Deploy Intergraph Apps for Intelligence Curriculum
George Mason University (GMU) in Fairfax, VA has been awarded a grant from Intergraph to enable students enrolled in GMU's Geospatial Intelligence Graduate Certificate program to use the company's geospatial production and exploitation software as part of their core curriculum.
- Institute for Cyber Security at U Texas, San Antonio Opens Incubator
The University of Texas at San Antonio (UTSA) Institute for Cyber Security (ICS) has launched a new Internet security incubator. The incubator was developed to commercialize promising technologies that address major cyber security and privacy issues. The first companies to enter the incubator are Denim Labs and SafeMashups.
- ISO/IEC Publishes Office Open XML Standard
ISO/IEC has published the Office Open XML (OOXML) file format standard, formally known as ISO/IEC 29500:2008. It describes file formats originally designed by Microsoft for its Office 2007 productivity suite, which are used in presentation, spreadsheet and word processing applications.
- Dynamics NAV 2009 ERP Coming Next Month
Microsoft exec Kirill Tatarinov Wednesday described some new features to expect in the forthcoming Microsoft Dynamics NAV 2009 enterprise resource planning solution. He gave the keynote address at Microsoft's Convergence 2008 event in Copenhagen, Denmark.
